Pure Muscle + Fitness

Fantastic experience: Clean facilities, not much for amenities, staff was okay bit pricey for day pass @40$. No one got back to me about membership had to call them back to get pricing.

Fantastic experience: Easily the best gym I have ever stepped foot in. The selection of machines is perfect, always clean, amazing staff that are always helpful, and 24/h to top it all off. I wish there was a sauna but still an easy 10/5 if I could give extra stars!

Negative experience: Literally let trainers assault members in the gym without recourse. I guess they've made their priorities clear.

Positive experience: Nice gym just feel its a little overpriced

Fantastic experience: Amazing gym bro!! High price but it has the equipment no one else does

Fantastic experience: Amazing gym, best gym I’ve ever been to. Wish they will open a location in Toronto

Fantastic experience: Huge selection of great equipment

Fantastic experience: The music they play is incredible , it’s like they took their playlist right from my Spotify likes, equipment is nice too.

Fantastic experience: Best gym you can find- equipment is next level and huge variety. Clean, modern and spacious. One of the best gyms in the world 100%! Always visit when I’m back in Canada.

Fantastic experience: Literally the best gym I have ever been to. You can tell how passionate Dorian is about the sports. Very unique equipment and atmosphere

Fantastic experience: Great equipment, clean environment and fantastic community! Glad to be a part of this gym

Positive experience: Great gym but a littel too pricey but they everything u could need . Need better change rooms and bathrooms and maybe a steam and sauna room would be good too

Fantastic experience: Great gym amazing environment and very friendly welcoming people and staff. Best machines and equipment you’ll find anywhere

Fantastic experience: Papa Jeff Nippard goes here

Positive experience: 冰场与健身房

Fantastic experience: Mecca of the North! True paradise

Fantastic experience: Simply a paradise whenever I go to Toronto!

Fantastic experience: Probably the best range of equipment I’ve ever seen at any gym in the world. This isn’t a gym for the faint of heart, and there are a lot of competitors and social media people filming here at any given time but given the quality of the facility I can understand why. Not the best toilet/changing facilities.

Fantastic experience: I just moved here from American. I visited this gym with a friend. I really love it everyone was nice and kind. The staff were awesome and answers all my questions.

Fantastic experience: Great gym and culture.

Fantastic experience: When I walked in I saw greasy sweaty men going hard and I knew I was at the right place

Fantastic experience: My experience at pure muscle and fitness was nothing more than 5 star excellence. I was in the area for vacation and I have been hearing great things about pure muscle and fitness so I took 3 visits to pure muscle and fitness and it was phenomenal starting with amazing front desk service, a combination of amazing old school and new school equipment, last but not least amazing workout atmosphere this was always a gym I always wanted to be apart of. So pure muscle and fitness keep up the amazing job you guys are doing.

Fantastic experience: I’ve been coming here for a few months now and it’s simply the best gym I’ve ever been to. Everyone there trains with purpose, is respectful towards each other, and you never have to wait for a machine because they have so many.

Fantastic experience: The best gym in Canada!

Fantastic experience: Really like this gym. Great equipment and the team who works here are very polite and friendly. Just wish the monthly membership was slightly cheaper.

Fantastic experience: If you’re serious about working out, this is the place to be.

Fantastic experience: Love it great place to get a pump in ! ❤

Fantastic experience: Great gym, plenty of equipment, very cool staff and good atmosphere

Fantastic experience: Best gym in Canada

Fantastic experience: Great gym!! Dorian did a great job with pure!

Positive experience: İÇERDE OSURMAK YASAK BUNE ABİ

Positive experience: Just a bunch of meat heads roaming this gym .

Fantastic experience: Great place for a nice lift

Fantastic experience: Great place to go for a lift and lose yourself to exercising. Great staff, great equipment.

Fantastic experience: The best selection of high end equipment in Ontario hands down. Very clean, great atmosphere.

Fantastic experience: Best gym in North America and great owners very welcoming. Highly recommend checking out.

Fantastic experience: This place is an absolute bodybuilding museum. This was my first time here and I couldn’t stop myself and trained for 4 hours! Because quantity and quality of the equipment here is HUGE. I have never seen anything like this before. Definitely the best in Canada.

Fantastic experience: Hands Down the most incredible gym ive ever seen.

Positive experience: Woow, so much variety of good gym equipment. Amazing workout and pump. Over priced at $40 for a guest pass so lose a star.

Fantastic experience: Came in a recovering alcoholic weighed 140# 8 weeks later 205# and a totally diffirent body. Thanks Cody! Took a break and still comeing back great gym fantastic equipment

Fantastic experience: Wont get much better than this gym anywhere in the world.

Fantastic experience: Absolutely phenomenal

Fantastic experience: Excellent facility with great equipment. While far from me, I do visit to experience a different environment away from standard commercial gyms.

Fantastic experience: Incredible machines. The quality is top notch. If I lived closer I would no doubt be willing to spend the time and money here. Great atmosphere and plenty of space between the equipment to find your own corner and not so packed you’re unable to find a machine. Friendly staff and highly personable.

Positive experience: Nice facility, sadly doesn’t handle social happenings very well. A little cliche and dramatic. I’ll avoid going forward.

Fantastic experience: It' the most amazing gym I have ever been to. Everybody is so supportive, and you feel so welcome as soon as you come into the doors. They make best protein shakes with actual frozen yogurt and have some amazing HD supplement apparel. You meet so pretty amazing social media influences. Like Cbum and Larry wheels. The equipment is absolutely phenomenal and always well looked after. I highly recommend this gym to anyone. Get that membership going. You will not be disappointed.

Fantastic experience: Bar none one of the best gyms on the planet. Best gym in Canada for sure! So many pieces of equipment you never have to wait for a machine.

Fantastic experience: Really like this gym, it’s got all the equipment you could pretty much ever need plus the staff are really helpful and their shakes are seriously good too (didn’t make it to a photo as I drank it too fast)

Fantastic experience: What an experience. One visit isn't enough. Time to move to Burlington. I think Flex Wendel would agree.

Fantastic experience: yeah i work out

Negative experience: By far the worst gym experience I've ever had. All they have is equipment which is forever being removed and/or sold off. Customer service is abysmal, cleanliness is not prioritized in a post pandemic world. Beware of hidden fees as well. They charge a quarterly maintenance fee on top of a grossly marked up gym membership fee. Basically, you pay for 13 months and only get 12! FYI: Movati is five minutes away if you hit every red light!

Fantastic experience: Hands down best gym in north america i just wished both sides stayed opened past midnight

Fantastic experience: Mason is a excellent manager, also great and friendly staff. Gym is open 24 hours other gyms do not come close to what this gym has to offer. If you try their unique gym equipment/machines once, working out elsewhere will always feels generic!!

Fantastic experience: It's an amazing gym. but it is very far from where I live, it would be great if you opened more locations, for example in Niagara Falls: I am sure there is more accessibility so that many people can go to this great gym

Fantastic experience: Great machines, great staff, great atmosphere.

Positive experience: Was a member for a year here, will try to give most unbiased assessment Pros: - Unmatched in terms of equipment options. Will be difficult to go to a 'standard' gym, in particular some of the leg equipment was great to use. - Was cool to see various fitfluencers from time to time. - Can be inspiring seeing other people in phenominal shape. Not just bodybuilders, but a wide variety depending on your fitness goals. Cons - Facilities do not match the high price point. I understand they are doing reno's in the large storage area to accomadate this, but to further my comment i would often see dirty toilets, sinks, etc. The used needle disposes are quite offputting. - To further above, thought it was a bit tone deaf to add a monthly charge for those wanting towel service with many members making this remark. - Didn't like how they took away 24/7 access to new side without notice to members. - I went early but anytime i'd go after work it would be quite busy and difficult to find parking. (not a surprise if you've ever been to a gym before) It a great gym and if you are looking to go 5-6 days a week and dont have issues spending $150+ per month to get access to a variety of gym equipment then go for it, I enjoyed going there but hard to justify the cost for what i want out of a gym.

Fantastic experience: Unreal atmosphere and every machine you’d want

Fantastic experience: Totally worth the 30-minute drive every day Best gym in town

Fantastic experience: Great gym with top of line machines and lots of space to move around. Staff are friendly. Can be intimidating if you are new to training and probably not the right gym if you train casually.

Fantastic experience: Amazing gym. It is very bodybuilding focused in terms of the crowd it attracts, but the people and vibe are great. Definitely no judgements if you are not heavily into bodybuilding. If I visit Toronto again, this is definitely a spot to workout again.

Positive experience: Great gym, the price of the membership is high. But it's worth it.

Fantastic experience: Excellent equipment, and outstanding variety. Great atmosphere for training and pushing the boundaries

Positive experience: Pros: - The equipment variety is unmatched - 24 hours and open on holidays (though now only 1 half of the gym is 24 hours) Cons: - The facilities are below average: only 1 water fountain, 1 small changeroom, and the washrooms are often dirty. No sauna or pool. - Expensive membership and comically expensive guest passes. They removed guest access as well which leaves no reasonable way to bring a guest. - The staff are below average. I always get mixed/varied answers from different employees, non existent customer service. - Poor maintenance. Machines are broken or out of service for weeks at a time and nothing is greased so even if the machine looks new it will still be stiff or squeaky. Plates and dumbbells are never put back properly. Overall the gym is solid and has lots of potential, but the management seems to be focused on the numbers of machines and promoting their HD brand over actual gym experience.

Fantastic experience: Amazing gym!!! Amazing vibes! AmaImg people ! 5 star rating !!

Fantastic experience: Insane gym. It’s like paradise. There’s literally every single piece of kit you could ever want - AND MORE. I’m envious of anyone who trains here on the regular.

Positive experience: Awesome facility. Great staff. Premium pricing on day pass however.

Fantastic experience: El mejor gimnasio en el que he estado

Positive experience: Nice gym, but they need to work more on washrooms

Positive experience: Great gym to be at Love the people Love the equipment But wish there was more room to walk around as I keep banging my leg on equipment trying to get around Other than that AMAZING facility & AWSOME staff

Positive experience: Pricey, but you get what you pay for. A real body builder gym, glad this type of gym is exists

Fantastic experience: Excellent equipment, staff and facilities overall. In a class of its own.

Fantastic experience: Best gym in Ontario!

Fantastic experience: I can’t see how gyms could get any better.

Negative experience: Good gym but they have the worst customer service.

Fantastic experience: Great atmosphere to train in.

Fantastic experience: Best gym in Canada.. period. If you are a bodybuilder you will probably want to take a pilgrimage over to the Mecca.

Fantastic experience: Love this place

Fantastic experience: Great gym, as to be expected. Clean, friendly and the equipment is always being updated. My only complaint is the gym gets a little too busy in the evenings and weekends. I had to change my schedule to go during the day.

Fantastic experience: I have been a member since December is 2022 so let me review 2023 first quarter and my experiences. I come in 7 days a week anywhere between 7:30am to 9:00 am start and I try to put in about 1.5 to 2 hrs of work. It’s a great time to workout. No crowds. I would say the morning clients are a community of their own. You will see the same dedicated people almost every morning. The staff is great particularly Alex and Metao. Two great young men. The cleaning staff are always cleaning the bathrooms. Having said that we the clients have to take some responsibility and show the facility the respect it deserves. When you finish clean up after yourselves. You are not children. You should know better. The facility itself for free weights, machines and cardio combined exceed any gym you have ever been to. If that is what you gravitate to you have found paradise. You have equipment that will target each muscle group from multiple angles. Truly impressive. As for the personalities at PMF when I am there in the morning for me it starts with Big Mike Van Wyck. You won’t find a more passionate and knowledgeable trainer. He loves what he does and it shows. He explains the execution of the exercise in great detail. He’s a pros pro. Always willing to take a picture with anyone who is brave enough to ask lol. He may not realize it but he sets a tone in the building and I particularly appreciate it. The next two are the owners. Dorian Hamilton and Noah Balboah. Every morning you will see them on the cardio machines. You can see the passion they have for their baby. Always trying to improve the facility. Very friendly very approachable. Not only are they the owners but in a sense they are one of us. You can find them working out every day. They live, eat and breath this business. Always raising the standard. Whether it’s their HD supplement line or their clothing Brands they keep pumping out new products. Their efforts should be commended. PMF is more than a gym. It’s the Vatican for what it specializes in. It’s not a cross fit gym, no pools, no hot tubs. It’s a ground and pound balls to the walls gym with a very distinctive vibe. You can feed off the energy of others. You find yourself pushing harder each time you come. One inspiring the other simply by performing. No judgement when you walk inside. You just get that feeling that it’s time to work and you can’t wait to get started. This gym is not for everyone but for many it’s a place they can call home, be inspired and know Dorian and Noah are always trying to make your experience even more epic than it already is. Well done gentlemen. On behalf of the members thank you for being a Maverick and creating this masterpiece.

Fantastic experience: Love going here! Amazing equipment and definitely the best Gym in Ontario with the Vibe and what not.

Fantastic experience: The best gym I have ever been to.⭐⭐⭐⭐⭐

Fantastic experience: One of the best if not the best gym in the World!

Negative experience: Do not join this gym if you do anything other than bodybuilding/powerlifting. The gym is so crowded with bodybuilding-specific machines that there's no room for any sort of functional fitness of any kind. The 'turf' is a tiny area whose only serving functionality is an area for people to stretch. Do you like using battle ropes, sled pushes, or doing lunges? Not the best place for that. If your focus is in fact bodybuilding/powerlifting, however, pros and cons to this gym are as follows: Pros: - Very high quality equipment for bodybuilding/powerlifting - Generally do not need to wait for any equipment due to the sheer number of available machines - Very specialized machines for targeting specific muscle groups/heads. Quite impressive. - Very supportive culture/community for bodybuilding as a sport Cons: - Overcrowded with machines. Sometimes so crowded that you have to literally walk around 3 to get to the one you're wanting to use. Definitely too crowded to practice anything like CrossFit, Olympic Lifting, etc - Social media frenzy. Be prepared to pass by 4 different camera tripods, 2 people posing/filming, and 1 full fledged film crew (exaggerating a little bit) as you walk towards the pec deck. If you practice this, put this point up with the Pros :) - Parking. Now that the back door is accessible, this is a bit easier in that parking at the back no longer requires a half-mile warmup to get in the door. But still - go around 5:30pm and it's just... uncomfortable. - Staff friendliness. Okay, there are some super nice staff members, yes. And they're awesome. But it's one of those things that one bad apple can ruin the entire lot (hence why this is in the Cons section). This one 'bad apple' works during the gym's peak hours, which amplifies the metaphor. It's clear that they do NOT like working there, or perhaps just despise people, but it's never a pleasant experience and it DOES make a negative impact. Gyms of this nature should promote a community where everyone pumps everyone up. This person I think actively tries to compete against that grain. - Billing and memberships. Disorganized. Disorganized. Disorganized. Using info@puremuscleandfitness to answer your questions is just...funny. All in all - pretty awesome gym from the infrastructure side of things. From the customer/clients-first, end-user experience, be prepared to deal with things.

Fantastic experience: Never been to a gym like this. They have every machine you'd ever need and more. Not for your faint of heart. Definitely got a bit motivated after seeing some of the people there. Not cheap though.

Fantastic experience: By far the greatest gym in Canada. Hands down, if your looking for a life changing regiment, married with unparalleled muscle progression, and mentally stimulating environment. Pure will make you commit to a life style that involves keeping your mind body and soul in shape. How much would you pay for your health if it was the only thing that matters? Exactly, sign up and get back to chasing the best version of you possible. Look no further.

Fantastic experience: The mecca ! Honestly tho thus gym is hands down the place to go if ur into bodybuilding it's has every machine u could think of along with a staff that can aid in literally any bodybuilding need and they have a posing room that will truly compliment your physique also they have a supplement store and appeal for sale as well

Fantastic experience: Just signed up today hands down best gym I’ve ever been to and training with Brandon makes it even special 10 stars keep up the good work guys !!

Fantastic experience: The exciting part about my journey, is that I know, there’s a lot more work to be done on my body to get to 212lb and compete at a serious level. I’m looking forward to every single training day, in this amazing place. ~ Mecca of the North ( minimum of 10 years goal that this place) The amazing owners are the ( Steve job ) of training facilities. All the staff and personal trainers, always willing to help and even go out of their way, to guide you, they don’t want nothing in return, just to help you grow. 10/10 stars

Fantastic experience: It’s amazing place amazing stuff great gym!! But recently lots disrespectful ppl there now, Gym overall is amazing

Fantastic experience: No doubt in my mind that this is the best gym I’ve ever been to. Every single machine is top of the line, and on top of that they probably have like 3-4 of them (never had to ask to work in with someone). The value of the price of the membership is on full display from the moment you enter the gym. So if money isn’t an issue, I wouldn’t go to any other gym

Fantastic experience: Best gym in Canada. Nothing even comes close. The equipment they have in there is so high tech and advanced. No other big commercial gyms come even close to what this place offers. Worth the money and drive. You can literally try something new in here everyday. A bodybuilders dream gym. Amazing atmosphere in here as well.

Fantastic experience: The best gym I’ve ever been to, lots of equipment, amazing staff, and tons of inspiring bodybuilders/fitness enthusiasts.

Fantastic experience: Tons of machines, free weights and plenty of motivation from all the athletes ranging from amateur to professionals.

Fantastic experience: So good!!! Best gym!

Fantastic experience: This is a late review, but wanted to share that this Gym is fantastic. Not only because of the vast variety of equipment, but also because of the supportive culture, friendly staff, and passionate owners. A while ago I was doing a bent over row using one of their smith machines, and one of the owners (Dorian) approached me and gave me pointers to improve my form. He then proceeded to show me a plate loaded bent over row machine that might be a better option for me. He took the time to watch me do a set, provided pointers to improve my form, and then actually recommended that I lower the weight I was using (with an explanation why). He spent about 5-10 mins with me and it was much appreciated advice. If you are in the area, I strongly recommend checking this establishment out!!

Fantastic experience: I was like a kid in a candy store.

Fantastic experience: This place is the best! Incredible amount of machine variety and the atmosphere is very motivating. Julia at the front desk is amazing, always very positive and helpful!

Fantastic experience: Best gym in Canada ;)

Fantastic experience: Thank you so much to the great staff. Helpful and informative.

Fantastic experience: Great gym.